Selling used furniture online can be incredibly rewarding, especially when your pieces move quickly. But if your listings are sitting idle, it might not be about the quality of your items; it’s often about the way you present them. Whether you're listing a mid-century dresser or a cozy sectional, the right approach to your product page can make all the difference.

At Reperch, we’ve seen firsthand what works when it comes to secondhand furniture sales. Our team reviews and lists thousands of pieces, and the fastest-moving ones share key traits. In this guide, we’ll break down how you can create high-performing listings that not only get noticed but get purchased.

1. Start With Great Photography

Photos are your first impression and sometimes your only one. Buyers scroll fast, so make yours stand out.

Use natural lighting: Daylight showcases true colors and reduces shadows. Position your furniture near a window or take it outside if possible.

Include multiple angles: Capture front, sides, back, and close-ups of key features or any wear. Add photos of details like drawer pulls or texture.

Stage your furniture: If possible, place the item in a clean space to help buyers visualize it in a home setting. Remove clutter and distracting backgrounds.

Avoid heavy filters: They can misrepresent condition and color. Keep edits minimal and true to life.

2. Write a Clear and Honest Title

Your title should be specific and searchable. Include brand, type, material, and style when possible.

Examples:

• “West Elm Mid-Century Nightstand in Acorn Finish”

• “Pottery Barn Slipcovered Sofa, 84”, Cotton Blend Fabric”

Avoid vague phrases like “Nice chair” or “Used table”. They don’t help buyers find what they’re looking for.

3. Describe the Item in Detail

Buyers want to feel confident about what they’re purchasing. That confidence starts with your description.

Include:

• Brand and model (if known)

• Materials (wood, metal, leather, etc.)

• Dimensions (length, width, height)

• Color and finish

• Condition (be honest about wear or flaws)

Be upfront about scratches, stains, or missing parts. A transparent listing earns more trust than one that hides imperfections.

4. Include Accurate Measurements

Incorrect or missing dimensions are one of the biggest dealbreakers for buyers. Measure carefully and list in inches (or centimeters if preferred by your audience).

Tip: Add photos with a tape measure shown for context. This gives buyers visual proof of size and scale.

5. Set a Competitive Price

Used furniture pricing can be tricky. You want to make money, but you don’t want to scare off buyers.

Here’s how to find the sweet spot:

• Check market value: Look up similar listings on Reperch or other platforms.

• Factor in condition: Mint-condition items can command higher prices. Heavily used ones may need a discount.

• Consider original retail: A general rule is 40–60% of the original price for gently used pieces from recognizable brands.

6. Be Responsive to Inquiries

Fast replies lead to fast sales. Buyers often message multiple sellers whoever answers first usually wins the sale.

Enable notifications and respond promptly. Be courteous, helpful, and ready to answer questions about delivery, dimensions, or condition.

7. Offer Delivery or Pickup Flexibility

A major pain point for buyers is how to transport the furniture. If you can offer help here, you’ll dramatically increase your chances of a sale.

• Offer delivery within your area for a flat fee or include it in the price.

• Be flexible on pickup times. Evenings and weekends work best for most people.

• Partner with local movers or apps if you can’t do delivery yourself.

Platforms like Reperch handle this for you with flat-rate local delivery in the Bay Area and Phoenix, making the selling process even smoother.

8. Use Tags and Keywords

Many selling platforms, including Reperch, allow keyword tags to help users find what they need. Use them strategically.

Examples:

• “Scandinavian design”

• “Minimalist style”

• “Solid wood”

• “Dining room”

• “Leather couch”

Think like a buyer; what words would someone use to search for your piece?

9. Refresh Your Listing If It’s Not Selling

If a listing has been up for more than two weeks without traction, don’t just sit on it; optimize it.

Try:

• Changing the first image to a different angle

• Editing the description to highlight new features

• Dropping the price slightly

• Reposting during high-traffic times like weekends or evenings

On Reperch, listings are managed and adjusted by our team to maximize visibility and performance.

10. Consider Selling Through Reperch

If you’re tired of doing all the heavy lifting yourself photos, pricing, pickup coordination Reperch offers a better way.

We handle everything:

• Professional listing creation with expert photos and copy

• Item inspection and condition notes

• Flat-fee delivery and returns support

• Built-in buyer trust from a known secondhand brand

This means your item sells faster, with less hassle. And you still make money from your furniture without lifting more than a finger.

Final Thoughts

Selling secondhand furniture online doesn’t have to be a waiting game. With the right photos, clear descriptions, fair pricing, and smart delivery options, your listings can move quickly and attract serious buyers.

Whether you’re listing solo or want the full-service approach with Reperch, these tips will help you unlock the full value of your used furniture.